Your Web Site Address – Protect Yourself & Your Brand

Picking the right domain name (website address) for your business website is an important decision for the small (or large) business owner.  4 things to consider when choosing a domain:

1.  Make it easy to remember.  

Having a long domain or one that is easily misspelled may not be the best way to go.

2.  Make it attractive for search engines.  

Try to work keywords into your domain name, when it makes sense.  For example, if you are a painting company in St Louis, consider something like, if it’s available.

3.  Consider purchasing the .org, .net, .biz, and .co versions, as well.  

This prevents someone from leveraging the hard work you have put in to building your brand.

4.  Always register your domain name under your name

I have worked with many clients over the years that have had difficulty gaining control of their domain name.  If your domain is registered under another person’s name, or a web design company’s name rather than your name, it can cause you significant difficulty down the road.  If the person who registers your domain becomes unreachable, or if the website design company goes out of business, you could lose your domain.

Domain registration companies will only interact with the person registered as the contact on the domain name. If it’s not you, it is virtually impossible for you to gain access.  Even worse, a person or company can hold the domain “hostage” and charge you a large amount of money to give up the domain.  Trust me, I've seen it all and it’s never a pleasant experience for the business owner.

Real World Domain Name Examples

In addition to website design, we also own and operate an international wedding supply e-commerce storefront,  We were fortunate to be awarded the trademark on the phrase “where brides go”.  To protect our trademark, we have purchased every derivation of the domain (.us, .biz, .co, etc), including domains extensions in other countries.  We do a great deal of marketing for the store, and we would not want to see another company purchase a similar domain to take advantage of the traffic we send to this website.

Our main company website, can be difficult to remember and can be easily misspelled.  To help overcome this, we have also purchased and have directed it to our main website.  This is easier to remember and captures what we are all about. This is the website address that we market in our print materials.

As always, if you have questions about domains for your business, or any other website or social media questions, please give MSW Interactive Designs a call!

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Twitter:  @PutTheWebToWork

Sandy Waggett, MSW Interactive Designs LLC ~ We put the web to work for you!


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