Facebook for Business Revisited
We have talked about your Business Facebook page in past
articles and thought it was a good time to share some new ideas on how to
maximize this important social media channel.
Facebook continues to be the most used social media channel and has
recently come out with some new features to help you make your business page
really stand out.
Use a Cover Photo
that Pops
The cover photo on your business Facebook page spans the
most “real estate” at the top. Make sure
you are taking advantage of this attention grabbing area. Calls to action, contact information,
promotions, and eye catching visuals are all good strategies to use with your
photo. Facebook recently changed their rules to allow these things in your
cover image, as long as the image isn’t more than 20% text. Make sure you follow Facebook rules, but have
some fun with your cover image.
Consider Using Facebook
Apps
Facebook has some really cool applications that you can use
on your business page. Some of my
favorites are:
- Newsletter Apps: Newsletter applications allow you to embed a newsletter signup right into your Facebook page. This is a great way to capture information from your fans and utilize a newsletter as another way to market your business.
- RSS Feed Apps: If you are a Blogger, this is a great way to bring your Blog to your fans on Facebook and make it available through a custom tab.
- Testimonial
Apps: These applications allows your
fans to leave testimonials about your business.
If your fan has a YouTube account, they can even leave a video
testimonial.
- Contest Apps: There are several applications available to allow you to run contests and sweepstakes to help build fans and promote your products or services. Make sure you follow Facebook rules for these…if you break them, Facebook can shut down your page. When used properly, Contest Apps can be a powerful way to engage and grow your fan base.
The number of Apps available for Facebook is huge and is
growing every day. Consider using voting
apps, game apps, countdown apps, photo apps, community apps, and more to engage
your fans. The more interesting your
business page is, the more fans and interaction you will create.
Do these apps cost
anything?
It depends on the application you select. The best thing to do is to search Google for
apps that are already developed and available.
Some are free…others cost a small amount to install on your Business
Facebook page. If you are interested in
improving your Business Facebook page, contact us. We can help customize your a
business Facebook page and really showcase what you are all about.
Follow MSW
Interactive Designs
Twitter: @PutTheWebToWork
Facebook: http://Facebook.com/putthewebtowork
Blog: http://put-the-web-to-work.blogspot.com
Facebook: http://Facebook.com/putthewebtowork
Blog: http://put-the-web-to-work.blogspot.com
Mike Waggett, MSW Interactive Designs LLC ~ We put the web
to work for you!
573-552-8403
573-552-8403
Social media marketing is the best way to promote our business.Because people uses social media like Facebook,Twitter and Linkedin in more times on a day.
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