Blogs versus WebsitesThursday, January 04, 2007
I recently had a client ask me if they should have a blog instead of a website. In formulating my answer to that question, it occurred to me that other clients may be interested in the answer, as well ... hence my decision to add it to my blog.
Every small business should have a website. It's simply expected by your existing customers and potential customers. Every business should have a blog, as well ... perhaps there are a few exceptions. The blog and the website complement each other.
The anwer is ... BOTH!
Your website is your rock - it's the foundation of your presence online. It can be as simple as an online sales brochure or as complex as a full eCommerce storefront. Your customers will ask you for your website address, not your blog address. Your business should definitely have a website.
Your blog enhances your website. It is a tool (like a journal) that you contribute to on a regular basis - daily, weekly, whatever works best for you. When you contribute to your blog with information related to your business, you quickly establish yourself as an expert in the field. You can publish articles to your blog, answer FAQs in your blog, and feature pictures or a portfolio of your services or work. You can use your blog to post business announcements, feature clients, educate clients ... the possibilities are endless. The blog builds your credibility and enhances your site with expertise and up-to-date content. As you grow your blog, it will become an invaluable tool for your customers and potential customers.
Like anything else, creating and maintaining a blog takes time. But what better time to take than growing your business and establishing your expertise in a particular area to the online community?
With so many free blog tool available, there's really no reason that every business shouldn't have a blog. Try blogger.com as a starting point - Blogger is a Google blog application that is free and is easy to use, even for the most technically challenged. Once you have your blog created, tell your webmaster about it and link it to your website!
If you need help getting started with a blog or a website, contact me. I'll be happy to help get you started on the right foot! Why not put the web to work for your business in 2007? Start a blog!