Search Engines & Great Content

Wednesday, October 18, 2006

Every day I have clients who ask me how to get their sites to come up better in the the search engines. While search engine algorithms are honed and changed all the time, there is one constant that seems to make a difference - great content.

Write great content for your website. Update your content often. Archive your old content on your site (so your site grows as a resource over time). Use your own keywords in your content and link them to other areas in your website, like archived articles and resources.

It sounds simple, and truly it is. The challenge is in taking the time to do it. Make it a habit. Make it a goal to write one new article per week for your website. The payoff will not ONLY be in your search engine rankings ... you will quickly gain a reputation as an expert in the field through your website!

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