Put the Web to Work

Marketing is vital for every small business. How will people know about your business if you don't market it? Social media marketing is a proven way to share your business message. It's also very cost-effective compared to other marketing media outlets. Step up your social media game with the below tips. 1. Discover Your Target Markets' Favorite Platforms In order to reach your ideal customer, you have to know where they spend time online. Social media is a popular past time for many. To make the most out of your marketing efforts, focus your message in places that your ideal customer will view it. While it's important to know where your potential customers are, you also don't want to put all of your efforts on one specific social media platform. Each social platform has a specific user demographic. It's best to have a wide range of platforms in your marketing plan to maximize your reach. 2. Focus On Your Marketing Goals What is the ultimate goal with ...

Find where your customers spend time and make sure your message is present on that platform. Online is where consumers spend a big chunk of their time. If your message isn't in front of them, you may be missing out big time! As our internet marketing company knows, an online presence is vital for all businesses. But just being online isn't enough -- you have to have a purpose with every message you put out there! Have a strong website to send customers to.  The center of your online presence is your website. It's the main hub for your message! Think about your user experience when working on your site. You want to create a place for your customers and future customers can easily navigate to find information about your business. Once you have your website where you want it, don't forget to make regular updates to it. Fresh new content is good -- feature a new product, add a recent testimonial, or swap out a new image of your product or service. Maximize your ex...

A video is an impactful way to reach people AND to capture their attention. It's one of the most underused marketing resources a business has. If you're not using video (and many businesses aren't), we urge you to start utilizing this effective tool to reach your potential customers! The Statistics Don't Lie: YouTube has over a billion users and makes up almost one-third of the total internet users.  Over 500 million hours of video is viewed each day on YouTube.  One-third of activity online is spent watching videos.  The majority (92%) of videos viewed online are shared with others.  Videos on social media generate 12 times as many shares than a text and image message.  A viewer tends to retain a video message 95% more than reading text.  (Stats from www.WordStream.com ) Unique Ways to Use Video: It's obvious that video is important - but what does that mean for your business? Below you can find some unique and effective ways to share...