Put the Web to Work

Email can be one of the greatest ways you can access and reach your customers. If you haven’t considered email marketing , now may be a great time! If you use email for marketing , are you using it in the most effective way possible? Check out these do’s and don’ts to help you build a strong email list and produce quality content that they WANT to read! DO Send Emails to Lists That Want to Hear from You It’s important to make sure that your list of contacts actually want to read your information. CAN-SPAM laws crack down hard on email lists that contain people who don’t want to get your emails. Because of this, we don’t recommend buying email lists. We DO recommend that you put a sign-up form for your e-newsletter on your website and social media. You can also ask customers if you can add them to your contact list. DON’T Send an Email Without a GOAL What is the goal of sending out your newsletter? If you don’t have a defined goal, you won’t be getting defined results. Her...

Check the Health of Your Online Directory Presence With today’s mobile and voice search capabilities, having your online directory presence complete and accurate is crucial if you want to be found. Most businesses have 80% + inaccuracies in their online directory listings. This not only impacts rankings, it can also impact consumer trust. What Is An Online Directory? An online directory is a website submission service that houses information (listings) for local businesses. It is searchable for consumers and major search engines. It can help build authority links back to your website, as well as build authority for your website. There are hundreds of online directories, but really only 75 or so authority directories. These are the ones you want to be in. How Does It Impact My Business? It’s important to have all information across all major directories accurate and uniform. If you don’t, the major search engines may recognize each of your listings as different busine...

Owning a small business is not for the faint of heart. With all the different platforms for marketing your business, running the day to day operations, caring for your customers, and still providing your excellent product or service, it's more than likely your time is way overbooked. All the while, you are expected to keep an active presence on social media and keep in touch with your clients in a meaningful and practical way across multiple channels. How on earth are you supposed to keep up with all of this? (scratch head here) Thankfully, you have an expert  marketing team at the Lake of the Ozarks who helps you create and amplify your business message online (while you continue successfully running your business). You do, don't you??? If not, read on! Surprisingly, there are still a large number of business owners who aren't leveraging social media for their business. They are still trying to do it themselves (so it never really gets done), or they have subscribed...