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5 Reasons Why Hashtags are a MUST!

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Whether you LOVE or HATE hashtags, they are an important part of using social media. Hashtags can provide a simple way of searching for specific, topical content. Understanding WHY they're such an important part of social media marketing and what they can do for your business is even more important. Hashtags give you the ability to track conversations about your brand and products. Hashtags can help you keep an eye on what's going on in your industry. Read on for5 reasons why you need to be using hashtags in your social media marketing.



5 Reasons Why Hashtags are a MUST

1. Hashtags allow you to keep an eye on your competition.
Interested in seeing what people are saying about your competitors on social media? Try performing a search of hashtags related to their business. This may shed some light on a few things such as:


How often they are receiving complaintsHow your competitors are responding to complaintsHow you might be able to set yourself apart from your competitors regarding…

10 Internet Marketing Stats You NEED to Know

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Running a business is challenging. 
There's never enough time or marketing dollars to do everything you want (or need) to do. You competitors are growing in numbers and it can feel like your message gets lost in the noise. Trust us, we know the feeling!

Here's the deal ... the numbers don't lie.
When you know what your prospects & customers are doing online and how they are doing it, it empowers you to make informed decisions about where to best spend your valuable time and limited marketing dollars.


10 Internet Marketing Stats Every Business NEEDS to KnowSource: HubSpot

1. 81% of shoppers conduct online research before making large purchases.What does this mean to your business?
How are your testimonials and reviews? Not just in rating, but in quantity? Consumers trust reviews and the data shows they READ reviews before making purchases. Lack of reviews on social channels, review channels, and Google reviews, could be costing you more business than you know.

2. 78% of local-…

Put Text Messaging To Work For Your Business

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Text message marketing (or SMS) is a powerful tactic that can be utilized to effectively marketing many different types of businesses. What makes it so powerful is its open rate of over 94% open rate, compared to standard email open rates of 5-15%.

Businesses that have seen success with text message marketing include (but are not limited to), retail shops, realtors, restaurants and bars, salons, and auto dealerships and repair centers.

Here we offer just a few creative ways that certain business sectors can put SMS text message marketing to work for their business!





RETAIL STORES
There's a reason brands like Dollar General, RedBox, Toys R Us, Bed Bath & Beyond, Old Navy (and many others) are using SMS text messaging as a marketing medium ... because it works! They alert customers about promotions and sales, as well send mobile coupons to virtualize special offers and deals. Try subscribing to a few brands to glean ideas off what's working from them and try incorporating those …