Showing posts from May, 2017

6 Things No One Told You About Social Media Marketing

Social media marketing and search engine optimization have something in common: though they are two of the most important modern marketing tools, they are both largely misunderstood. Recently, we explored some of the common myths about search engine optimization. This week, we're here to look specifically at some of the lesser-known aspects of social media marketing.

6 Things No One Told You About Social Media Marketing

1. It's Okay To Be Different.
In fact, it's essential. While there are general social media strategies that have proven to be effective, it's important to think outside the box. Look for ways to set your company (and your social media channels) apart from the rest. With so many companies jockeying for viewers' attention, you'll want to do everything you can to help your company stand out.

2. Social Media Isn't For Selling.
Wait, what? Isn't selling more products and services (and growing my business) the main reason I'm on social media? Y…

5 SEO Myths To Stop Believing

Though one of the most important ways to help businesses rise to the top, search engine optimization is arguably one of the most misunderstood marketing strategies. Outdated (and sometimes just plain wrong) messages abound. In their search for the right tactics and strategies, business owners, marketers, and web designers must wade through the abundant misinformation - a challenging task to say the least.

But never fear! Today, our internet marketing company at the Lake of the Ozarks is here to dispel some common myths about search engine optimization. 

5 Myths About Search Engine Optimization

Myth #1: 
SEO Only Matters When Building The Site
It is true that it's critical to consider SEO when first building a site, but getting a site to rank well organically requires ongoing effort as well. SEO requirements and search engine algorithms change regularly, so it is important to be prepared to adjust or redesign your website when necessary. Continued small changes and updates (updating the…

8 Questions To Ask Your Web Design Company

Your website is the online face of your business. New and prospective clients will visit your website to gain valuable information about your company, and the impression they form of your website will greatly influence what they think of your company. Having a good website is no longer an added bonus for companies - it is an essential component of success.

Unless you're extremely tech-savvy and a great graphic designer, you'll probably want to hire a website design company to construct your site. While you may be tempted to build your own with one of the free website templates, these templated sites cannot showcase the unique personality of your business and rarely rank well in Google. For these (and other) reasons, hiring a professional website design company is the best way to get an effective, high-quality website for your business.

When you choose a company to design your website, you want to be confident that you are choosing a team of professionals who are up-to-date on th…

GET TO KNOW US - Meet Kristina Keeling

It's time to get to know your internet marketing team a little bit better!

We've said it before, and we'll say it again: customer relationships are a two-way street. Our ongoing "get to know us" blog series is designed to help our clients get to know our team in order to further strengthen our relationships. We hope you're enjoying reading the series as much as we're enjoying putting them together! So far we have introduced you to the owners of MSW Interactive Designs, Mike and Sandy Waggett, and team members Keith Lucas, Erin Burdette, Bailey Puppel, Deanna Powell, and Laurel Leurquin. This week, we're continuing the series by introducing you to one of our Social Media Coordinators, Kristina Keeling.

Q:  What brought you to the Lake of the Ozarks?
A:  During my last semester in college, I was informed of the job opportunity at MSW from my marketing professor. I looked into the Lake Area and really liked it, so I applied. A week after graduation, I was m…

PRESS RELEASE: Announcing Our New Location In Fort Myers, Florida!

BIG NEWS for MSW Interactive Designs!

We are excited to announce the opening of a satellite office in Fort Myers, Florida. Based at the Lake of the Ozarks, Missouri, we will now bring our internet marketing services to the Southwest Florida area. Our focus is providing online services to help small to medium businesses with their website, mobile presence, email marketing, and social media engagement campaigns. MSW Interactive Designs, LLC brings Midwest values and exceptional customer service to help businesses “Put the Web to Work.”

Owner Sandy Waggett says, “When I started MSW Interactive Designs, my goal was to help small businesses grow with effective, custom and affordable website solutions. As MSW has grown, this has not changed. MSW Interactive Designs now offers a wide range of internet marketing options, and as our clients will attest, our team works hard with each and every client to ensure the best service at an affordable cost."

Director of Regional Business Development,…