Demystifying The Facebook Algorithm
The algorithm for Facebook's ever-changing News Feed is arguably one of the most mysterious (and sometimes frustrating) challenges internet marketers are up against. Apart from the occasional searches users conduct to visit specific pages, the all-powerful News Feed dictates exactly what users see on a daily basis. In order for your business page to help you build customer relationships and generate revenue, your posts have to make it into your followers' feeds so that they can see and interact with your content. This week, our social media marketing company is here to examine some of the factors leveraged in Facebook's algorithm and how you can use them to your advantage. Why We Need The Algorithm Facebook's algorithm is one of the most heavily guarded secrets of the World Wide Web. The simple fact of the matter is that there isn't room in your feed to show every post published by all of your friends and every business page you follow, so Facebook uses a