Showing posts from February, 2017

Marketing Your Business With Stellar Video Content: 5 Tips

Video is not an "up-and-coming" marketing tactic. It's already here.

Video marketing has been shown to deliver incredibly powerful results. Consider the following recent statistics from Hubspot:
Including a video on a landing page can increase conversion rates by 80%.Users are 64% more likely to buy a product online after watching a video.Including a video in an email leads to a 200-300% increase in click-through rate.
Including video in your social marketing strategy can be a powerful way to increase results. This week, our Lake of the Ozarks internet marketing team is here to offer some secrets to video marketing success. 
Ways To Use Video In Your Social Marketing
By now you are probably aware that video marketing is important, but you may be unsure as to how to incorporate video into your existing campaign. To help get your creative juices flowing, here are a few examples of the different ways you can use video to help market your business.

How-To's: Create a set of vi…

GET TO KNOW US - Meet Bailey Puppel

It's time to get to know your internet marketing team a little bit better!

Relationships are a two-way street. Just as we make a point to get to know our clients, we make it easy for our clients to get to know us as well. When you choose MSW Interactive Designs, LLC to design and host your website or manage your social media, we want you to feel confident in your decision. We are currently in the middle of a blog series designed to help you get to know our team of internet marketing professionals at the Lake of the Ozarks a little bit better. This week, we're continuing the series with our Internet Marketing Specialist, Bailey Puppel.

Q:  What brought you to the Lake of the Ozarks?
A:  My dad's career brought my family to the Lake Area when I was only 10 months old. I grew up in Camdenton. I always expected to move away eventually, but when I left to attend college at William Woods University in Fulton, I discovered that I missed the Lake. Since my husband's family and mi…

Enhance Your Content Marketing Campaign

3 Simple Suggestions To Boost Your Writing Skills

In today's content-driven world, consumers don't want to listen to static sell messages. They want to be educated, informed, and helped. Content marketing enables companies to build strong customer relationships through rich, valuable content. By providing existing and potential customers with helpful information, companies establish credibility and trust with their consumer base. When consumers are ready to make a purchase, they are naturally drawn to the company whose content they have been reading on a regular basis.

Blogging Basics: A Quick Overview

Think of your blog as the hub of your content marketing campaign. It's hard to fit everything there is to say into short social media posts, so blogging provides a valuable opportunity to delve into your topics in detail. It's where the magic happens. It's where consumers go to find the information they need. It's where you can set yourself apart as a true expert in…