Showing posts from April, 2016

7 Reasons to Use Instagram for Your Business

Instagram is one of the fastest growing social media networks out there. Unlike other social media platforms, Instagram's focus is primarily on pictures, which users seem to be loving! Is Instagram currently a part of your internet marketing plan? If not, our social media marketing company at the Lake of the Ozarks is here to try to convince you otherwise.

1. People Spend A LOT of Time on Instagram.
Instagram has over 300 million active monthly users. Aside from Facebook, internet users spend more time on Instagram than any other social media network. According to, the average Instagram user spends 21 minutes per day using the app. On an average day, those users hit the "like" button 2.5 billion times. People are on Instagram, and if you want to do business with those people, you should consider getting on Instagram as well.

2. Instagram Gives You the Ability to Enhance Your Brand Through Visual Content. 
You've heard the saying a picture is worth 1…

5 Ways to Grow Your LinkedIn Connections

Looking to grow your LinkedIn network? In this blog, we explore some ideas to help you get your business in front of this large and growing social media network. Unlike Twitter and Facebook, which accommodate both business and personal experiences, LinkedIn is a social network used primarily for business purposes. In order to maximize the engagement and reach of your LinkedIn presence, you need to grow your personal network to as many connections as possible. Here are 5 suggested ways to increase your LinkedIn connections:

1. Making a Great First Impression
You only get one shot at making a great first impression, so make sure it is a professional and lasting one. Your profile picture is very important in representing yourself; if it is a bad or unprofessional picture, you may have trouble with people wanting to connect. If you’re serious about creating connections on LinkedIn, have a professional headshot taken for your profile picture. Your headshot should include a clean background…

"Hey Siri, Find My Local Business"

If you have an iPhone you are probably very familiar with "Siri", your "intelligent personal assistant." As a consumer, you may be asking her where the best local Mexican restaurant is, where the local plumber can be found, or what is happening in your area this weekend.

As a business owner, you are probably paying close attention to where your business is ranking in Google for your desktop or mobile searches, but are you also paying attention to how Siri (or a comparable digital assistant) is treating YOUR business?

So what is Siri?
Siri is a built-in "intelligent digital assistant" that enables users of Apple iPhone 4S (and later), as well as newer iPad and iPod Touch devices, to speak natural language voice commands in order to operate the mobile device and its apps.

A study conducted by Pew Research Center shows that 68% of American adults now have access to a smartphone, and among teens, 73% now own a smart phone . So where do you stand on Siri and o…