Showing posts from October, 2014

2014 Small Business of the Year

Allow us to brag a little! 
Each week, we try to offer great tips for improving your web presence via a great website, robust social media activity, mobile websites, as well as great search engine optimization tips.  This month however, we’d like to do a little bragging about our team.

We have been members of the Lake Area Chamber of Commerce for 6 years and during the annual dinner a couple weeks ago, we were honored to be selected as the Small Business of the Year 2014!

How did we do it? 
We believe MSW Interactive Designs achieved this award through the efforts of ALL of our outstanding team members: Owners, Mike (Sales Dude)  & Sandy (Web Chick)  Waggett;  Web Chick (& Secret Weapon), Sherrie Thompson; Social Media Aficionados, Erin Burdette, Bailey Campanini, & Kate Wright; and our Accounting/AR team, Duane & Jane Grierson.  We have been fortunate to hire true superstars who have helped our clients achieve great success online. THAT is a difference maker for MSW…

What Type of Facebook Business Page Do You Need?

The first step in setting up a Facebook business page is to choose which type of business page you'll need.  Facebook offers a wide range of business page types and each one is setup a little differently. Choosing the category that best suits your business will result in a greater chance of success for your Social Media Marketing campaign.  Check out each of the 6 types of Facebook page types below to decide which one is best for your business!

Local Business or Place 
If you have a physical storefront and you want people to come visit you at your location, you should select "Local Business or Place" as your page type. This is probably the most common page type. From there, you will be able to choose which category best matches your business. If none of the categories work for you, you can simply choose "Local Business." Now you can start entering in your business information.  With the "Local Business or Place" page type, you will have extra options …

5 Ways to Get Online Reviews for Your Business

Did you know that roughly 90% of consumers claim that positive online reviews influence their buying decision and 86% say negative reviews influence them?  In today's digital world, where many decisions are made online before even stepping foot in your place of business, online reviews are of the utmost importance.  People everywhere are sharing their opinions online through Social Media and everything they say does have an impact.  While many businesses focus on what to do about a couple bad reviews, the best thing to do is combat them with more positive reviews.  Here are a few tips to gain more reviews from your best customers:

1. Just ask your customers for a review. 
The best way to get reviews is to simply ask for them.  As long as your customers are happy with your product or service, presenting them with an opportunity to give you a review is a great idea. Many customers may be extremely happy, but writing a review just doesn't cross their mind until you bring it up. …

Do I REALLY Need a Website?

A few years ago having a website for your business was a new thing, but today having one is crucial! You need to be where your customers are and they are spending a lot of time online.  Whether on their phone or on a desktop, people are searching the web for businesses constantly.  The average person spends over 2 hours per day online!  If that doesn't convince you that you need a business website, here are 4 more reasons:

1. Competition. 
Chances are your competition has a website.  If they're properly marketing that website, this give them a huge advantage over you.  For example, if someone just moved to the area, they might be looking for a local doctor.  When they search for "doctor at the Lake of the Ozarks," your competitions website comes up and you don't have one.  That person is more likely to call that doctor than you.  In today's day and age, the internet is often the first place people go to find what they're looking for.

2. Customer Service.…