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Showing posts from July, 2014

5 Great Tools to Create Infographics

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Within the last decade, Infographics have become extremely popular!  In fact, from 2010 to 2012 infographic search volumes have increased over 800%.  For those of you that aren't familiar with infographics, they are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.

Studies have found that 90 percent of the information that we remember is based on visual impact. Combine that information with the fact that we live in a time where 1.5 billion pieces of content, 140 million tweets, 2 million videos are created each day and you can see how infographics could be beneficial to your social media marketing efforts. Here are a few great tools to create your own infographics for free!

1. Piktochart
Piktochart continuously strive to allow you to pull information together and effortlessly transform it into a powerful visual story. Whether you are an individual or a business entity, they offer a wide array of infographi…

5 Tips for Marketing Your Business on Pinterest

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Pinterest became the 4th largest website traffic source in the world in 2012! Plus 2 in 5 customers have purchased an item after pinning, repinning or liking it on Pinterest. Pinterest also generates over 400% more revenue per click than Twitter and 27% more revenue per click than Facebook.  Now if that doesn't make a light bulb go off in your head, I don't know what would. Sure, Pinterest Marketing may not be the best option for your business, but if your business is visual at all, say the wedding industry or a restaurant for example, you need to be on Pinterest.  Just think about all that website traffic you are missing out on.  Here are some tips on how to boost your business with Pinterest!

1. Setup a Minimum of 10 Boards 
Boards should be a reflection of your typical customer's profile and you should use these boards to empower, educate or entertain your ideal follower.  You should start with at least 5 pins on each board to make sure all the white spaces are filled.…

9 Tips to Gaining More Twitter Followers for Businesses

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Twitter is one of the largest growing social media platforms and especially if you are wanting to reach a younger demographic, you need to be on it!  Many of you already know this and have already created an account, started tweeting, but with no one is hearing you.  Don't give up yet, here are 9 tips to gaining more twitter followers for your business!

1. Leverage other Social Media Profiles If you are on Twitter, chances are you have a presence on other social media profiles as well.  Be sure to let those followers know that you are on Twitter.  Talking about being on Twitter in your Blog and putting a link to your Twitter profile in your email signature block are great ways to cross promote your social media channels.

2. Engage with Your Current Followers If someone retweets your content or replys to your tweet, be sure to reply back and thank them for their interaction.  Show your current followers you care and they'll be more likely to interact with you again, allowing …

Picking a Social Media Company

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Considering hiring someone to help with your business social media?
Many business owners recognize the importance of social media for reaching potential clients, improving website rankings, extending branding efforts, and establishing themselves as experts in their field. However, executing an effective social media campaign takes a considerable amount of time. Many businesses are now hiring experts to ensure they get the results. It’s important to find a company with a proven track record since a strategic business social media campaign is more than just making “salesy” posts across a bunch of social channels.

4 Questions to ask before you trust someone with your business social media presence:Can I see real examples of BUSINESS social media that you have done?Many freelancers or one-person social media shops describe their experience by saying, “I’ve been on Facebook for years.”  Ask for specific examples of successful campaigns executed for real businesses.Do you have graphic desi…