Put the Web to Work

My name is Taylor Dye and I’m an intern at MSW Interactive Designs . I am a rising Junior at Texas Christian University studying Strategic Communications with an emphasis in integrated Public Relations and Advertising. While receiving a classroom education is a wonderful opportunity, I see that as only half of what I need to do to prepare myself for the real world. What’s the other half you ask? Receiving hands-on experiences in the career field that I’m interested in. This will not only look great on my resume, but also allow me to gain important skills that are necessary to becoming successful. I was looking for a place to gain experience during my summer at the Lake of the Ozarks when I applied to work at MSW Interactive Designs . Getting Started  When planning out my summer, I knew that I was going to live at the Lake of the Ozarks because I have family here, but I was a little worried about where I was going to work. I wanted to work somewhere related to my major and...

We’ve all been there. You find a really great photo online and you want to share it with your followers. You think the original owner won’t find my post, and taking someone else’s content isn’t that serious. While we understand that it can be hard to consistently create great unique content, DON’T take content without permission! Taking someone else’s work can lead to copyright infringement which is a form of theft and can have very serious consequences.  According to the United States Department of Justice ( https://www.justice.gov/jm/criminal-resource-manual-1852-copyright-infringement-penalties-17-usc-506a-and-18-usc-2319 ), using someone else's work without permission can result in up to five years in prison and a fine of $250,000. (That fine is no pocket change!) Here’s a couple of tips to help avoid copyright infringement. Ask Permission First  Let’s say you own a restaurant and you find a great photo of a recent customer enjoying a meal at your restaurant. You ma...

The World just celebrated Social Media Day this past week, and it got us thinking. The social media world is just over a decade old, and many businesses are still not using this valuable marketing tool. With all the noise out there on social media today, you may be wondering, what’s the point? How can I stand out from the clutter in timelines and feeds to get noticed? Is it worth it to be active on social media? If you are not on social media, check out these seven really good reasons why you and your business SHOULD be active on multiple social media platforms. 1. Stay Top of Mind You can’t be Top of Mind if your potential customer can’t see your message. Having your business be top of mind may not lead to a sale today, but you are laying the groundwork for your potential customer to remember you when they DO need your service or product.  Having a social message that offers relevant, valuable, and interesting information will solidify you firmly as the best choice in your c...