The Landscape of Local Search for 2018

The Landscape of Local Search for 2018
Having been in this business for nearly 20 years, we’ve seen a lot of changes in how Google ranks websites. Gone are of the days of keyword stuffing content, keyword meta tags, and the other tactics that at best keep you in the top ten pages of Google rankings, and at worst get you a Google penalty. Advances in technology have made search engine algorithms smarter and social media has made consumers more connected. While it can be frustrating as a business owner, as consumers we really actually love it. Our searches tend to yield results we’re looking for, and we can quickly get advice on how good a company is by looking at their reviews and asking our friends online. ”Hey Alexa” – “Hey Google” Even if you haven’t done it yourself (voice search), trust me, your customers are doing it…and that’s what matters. Voice search is set to take over keyboard/desktop searches in volume over the next year. With voice search, your customers aren’t saying, “me…
Having been in this business for nearly 20 years, we’ve seen a lot of changes in how Google ranks websites. Gone are of the days of keyword stuffing content, keyword meta tags, and the other tactics that at best keep you in the top ten pages of Google rankings, and at worst get you a Google penalty. Advances in technology have made search engine algorithms smarter and social media has made consumers more connected. While it can be frustrating as a business owner, as consumers we really actually love it. Our searches tend to yield results we’re looking for, and we can quickly get advice on how good a company is by looking at their reviews and asking our friends online. ”Hey Alexa” – “Hey Google” Even if you haven’t done it yourself (voice search), trust me, your customers are doing it…and that’s what matters. Voice search is set to take over keyboard/desktop searches in volume over the next year. With voice search, your customers aren’t saying, “me…