The Landscape of Local Search for 2018
The Landscape of Local Search for 2018 Having been in this business for nearly 20 years, we’ve seen a lot of changes in how Google ranks websites. Gone are of the days of keyword stuffing content , keyword meta tags, and the other tactics that at best keep you in the top ten pages of Google rankings , and at worst get you a Google penalty. Advances in technology have made search engine algorithms smarter and social media has made consumers more connected. While it can be frustrating as a business owner, as consumers we really actually love it. Our searches tend to yield results we’re looking for, and we can quickly get advice on how good a company is by looking at their reviews and asking our friends online. ”Hey Alexa” – “Hey Google” Even if you haven’t done it yourself (voice search), trust me, your customers are doing it…and that’s what matters. Voice search is set to take over keyboard/desktop searches in volume over the next year. With voice search, your customers