Showing posts from October, 2017

GET TO KNOW US - Meet Krysti Rice

We are continuing our blog series, Get To Know Us, this week! In previous blogs, MSW Interactive Designs has had the pleasure to introduce you to owners Mike and Sandy Waggett, Keith Lucas, Erin Burdette, Deanna Rogers Powell, Karen Horsman and Rebbecah Sansom. This week, we are introducing another one of our rock star, social media coordinators, Krysti Rice.

Q. What brought you to the Lake of the Ozarks?

A. In a word, family. I grew up in Macks Creek, MO. I've moved to different places including Springfield, MO, Orlando, FL, and St. Petersburg, FL, but my family is what ultimately brought me back to the Lake of the Ozarks.

Q. How did you get started in the internet marketing field?

A. I graduated from Missouri State University in Springfield with a Bachelor's
Degree in Marketing in 2012. Having my degree definitely helped me land my
first job in internet marketing, which was Director of Social Media and
Community Events at America's Incredible Pizza Company in Springfield, MO.


Do Your Clients Trust Your Brand?

Trust Is A Critical Component In Building Your Brand
As a business owner, it's important that your customers and prospects trust you (and your expertise in your industry). It's key to building long-term relationships with clients, as well as referrals. Building trust does not happen overnight, though. It takes time and commitment. 

To build trust and credibility over time, it's important to be consistent with your messaging and to provide ongoing value. Note, we said "value" and not "value added". An example of offering value can be a simple as newsletters like this one, that are sent to your customers and other people who subscribe. Our newsletter campaigns are designed to offer free marketing and business advice for small business owners, with no strings attached. Value, not value added.

Read on for a few more strategies you might consider to help build trust (over time) with your business or brand.

Be these four things, and you'll build trust ...
1. B…