Showing posts from February, 2015

5 Reasons to Hire a Social Media Company

While posting that cute cat video to your business page may seem like a great idea, you want to use your Facebook page and other social media outlets to create brand awareness. Your social media outlets can also help increase your search engine rankings. However, there's a strategy to this and that's where a social media professional will come in handy. Here are 5 reasons to consider hiring a social media company:

1. Experience
Sure, it's simple to setup a Facebook page and invite all your friends to like it, but then what? Now you have to actually create content that your fans are going to want to see. Many people don't even know where to start. A social media professional has the experience needed to help your business grow. Since they have dealt with multiple accounts, they will have a better idea of what works and what doesn't. Sometimes the experience is worth the investment, not to mention the amount of time you would save. 
2. Time 
When running your busines…

Make Sure Your Business is Mobile in 2015!

Is Your Business Mobile? 
According to, we passed the mobile user tipping point in 2014. What this means is that there are now more mobile only users that are on the internet than desktop users. The numbers are pretty startling...there are now about 1900 MILLION mobile users versus approximately 1700 MILLION desktop users globally. 
Which devices are most popular? (as of January 2015)
Here are some stats on the most popular devices that people are now using to search the internet:  80% of internet users now own a smartphone and use it to search the internet47% use a tablet37% use a game console34% use a Smart TV9% use a Smart Watch7% use a Smart Wristband
Where do internet users start their internet searches? 
According to the Smart Insights research, 48% of mobile users start their internet searches using a search engine. Another 33% started on a branded website (think Amazon), and another 26% started their search on  branded app (think Yelp). One other interesti…