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Showing posts from January, 2012

Building an Effective Web Presence - Step 13 - Tweet!

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Step #13 – Tweet Over   the past twelve posts we’ve identified many steps in the process of building an effective web presence:    1) Define your ideal client; 2) Identify specific goals; 3) Create a call to action; 4) Give customers what they expect; 5) Be a better communicator; 6) Get found; 7) Improve Your Link Popularity;   8) Setup and optimize your free Google Places listing;   9) Make it easy to share; 10) Be analytical;   11) Start a Blog; and 12) Get LinkedIn. The thirteenth step is:   Tweet. What is Twitter?     ( http://business.twitter.com ) Twitter is a network where millions of people and businesses find/share information every day. As a Twitter user, you read/write messages up to 140 characters. These are called Tweets. Other Twitter users subscribe to your messages by “following” your account. Your followers then receive each of your messages in their timeline … a feed of all the accounts they have subscribed to (similar to Facebook’s Newsfeed).

Building An Effective Web Presence - Step #12 Get LinkedIn

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Over  the past eleven posts we identified steps one through eleven in the process of building an effective web presence:   1) Define your ideal client; 2) Identify specific goals; 3) Create a call to action; 4) Give customers what they expect; 5) Be a better communicator; 6) Get found; 7) Improve Your Link Popularity;  8) Setup and optimize your free Google Places listing;  9) Make it easy to share; 10) Be analytical; and 11) Start a Blog. The twelfth step is:  Get LinkedIn. Most people have heard of LinkedIn, and like so many others, you may have setup a personal profile and not touched it since. It’s time to start taking advantage of everything LinkedIn can offer your company! Did you know that LinkedIn has several new features that can positively impact business owners like you?  LinkedIn offers company pages (similar to Facebook) and there are already nearly 90 million business members.  Does your business have a company LinkedIn page? If the answer is no, t