Building an Effective Web Presence - Step #2 – Define Specific Goals for Your Web Presence
Building an Effective Web Presence Step #2 – Define Specific Goals for Your Web Presence Previously, we identified step 1 in the process of building an effective web presence: Define your ideal client. Step 2 is equally important: take the time to identify very specific goals for your web presence. The goal of “getting more business” isn’t specific enough. Having concrete goals enables you to take very specific actions to achieve those goals. Some possible goals for your web presence may include the following: Goal: Get Found Online (seems obvious, right?) Actions to Achieve: Work on optimizing your website for the best possible placement in Google. This takes time and ongoing effort, so be consistent and patient. While you are working on that, run Google AdWords, Facebook ads, online ads with the Chamber of Commerce, or ads on other websites where your “ideal” clients hang out. The idea is to use every avenue (online and offline) that you can to get your website in fro