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Building an Effective Web Presence - Step #2 – Define Specific Goals for Your Web Presence

Building an Effective Web Presence



Step #2 – Define Specific Goals for Your Web Presence


Previously, we identified step 1 in the process of building an effective web presence: Define your ideal client. Step 2 is equally important: take the time to identify very specific goals for your web presence. The goal of “getting more business” isn’t specific enough.


Having concrete goals enables you to take very specific actions to achieve those goals. Some possible goals for your web presence may include the following:


Goal: Get Found Online (seems obvious, right?)


Actions to Achieve: Work on optimizing your website for the best possible placement in Google. This takes time and ongoing effort, so be consistent and patient. While you are working on that, run Google AdWords, Facebook ads, online ads with the Chamber of Commerce, or ads on other websites where your “ideal” clients hang out. The idea is to use every avenue (online and offline) that you can to get your website in front of your ideal cli…

Building an Effective Web Presence - Step #1 – Define Your Ideal Client

Building an Effective Web Presence



Step #1 – Define Your Ideal Client
In today’s online environment, having just a web site doesn’t usually cut it. As a business owner, your ultimate goal should be to build an effective web presence by integrating your website, social media, and other online interactive media or applications. There are many options and you have limited resources, so it’s important to define what elements of a web presence will provide the best return on your investment of time and money.


The most effective way to begin this process is to clearly define your “ideal” client. It sounds very basic, but this step is often overlooked. As you build your web presence, you want to target all of your activities around this ideal client. If you don’t, there’s a good chance you’ll waste time and money.


Defining your ideal client will not only help you with your Search Engine Optimization (SEO) efforts, it will also focus your energy in the right places, help you allocate limited res…