Showing posts from August, 2019

Ignore Google's Changes at Your Own Peril

In every story there is a hero and a villain. In the story of your business, the customer is (or should be) the hero. Anonymity is the villain.
MSW Interactive Designs is celebrating our 20th business anniversary this year. We've helped businesses get found online since 1999 ... PRE-Google, (as we know it today). I tell you this so you know the longstanding love/hate relationship we have with the search giant and why you should protect your business from dependence on it.
I am an SEO expert. I execute for clients and I study it every. single. day. I have for more than 20 years. I'm here to tell you, if you are solely dependent on ranking on page one, you are putting your business at risk.
Today, LESS THAN HALF of Google searches now result in a click.
Worse, 94% of ALL SEARCHES now happen on a Google product (think Google, Google images, Google Maps, and YouTube). If you include mobile, it's more like 97%.
When Google first hit the search scene and rose to popularity, they made…