Showing posts from June, 2015

How To "Legally" Use Images on Social Media

A great image can turn a simple post into something that makes your brand stand out! While you can easily find an image just by searching for it in Google, legally you cannot use those images found in random places on the internet. This is where many companies could get into a lot of trouble. Let's explore some of the copyright related terms you should know and understand to protect your business.

Copyright Laws 
Article I, Section 8, clause 8, of the United States Constitution states the purpose of copyright laws is “to promote the Progress of Science and useful Arts, by securing for limited times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries.” When you think of copyright, the first thing that may pop into your mind is probably copy, or written text; however, copyright also applies to images. As soon as an original work is created, copyright applies. It is an automatic right that does not require paperwork from the creator, such as a pa…