Showing posts from March, 2014

5 Things You Should Know About Hashtags

If you are new to the Social Media marketing world, you may be wondering what is a hashtag and why should I use it?  A hashtag, also known as the pound sign in the US, is used to make a word searchable on Twitter.  It is a way for you to categorize your post based on topics that people may be interested in following – and they can be a great asset in your Social Media marketing efforts.

1. Only use Hashtag Keywords that are Relevant
Think about hashtags you would personally follow. You don’t want to be too general; you want your customers to engage in what you have to say.  As a marketer, you need to think about the detailed words and phrases that those in your market will be using.   Below are some examples to give you an idea of where to start with hashtags:
Name of an event, webinar or conference. #Olympics2014Create a trend. #conversetrainerUse a location to gain new followers in your area. #MissouriSomething unique or specific, such as a TV Show. #AmericanIdolA Quirky Summary of…