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Showing posts from December, 2013

How to Navigate Through the SEO Sales Noise

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We have several clients who have been bombarded by a barrage of companies promising instant search engine ranking results with top placement for their business.  These clients typically already rank great, but ask us for our advice on dealing with these calls.  With the recent overhaul of Google’s ranking algorithm, here are my top 5 tips on how you can rank in Google organically (for free!) and help you navigate through the sales noise.

1)  Website content is king – your best chance of ranking well is to have focused, easy to read content on your website that gives value to your visitors, clearly describes your service/product and is localized to the area you serve.

2)  Social media is critical – your website should be the center of a “spider web” surrounded by social media activity on several platforms.  Building fans/followers and posting interactive content will be noticed and rewarded by Google.

3)  Understand what your customer is searching for – Keywords are not as important to G…