Showing posts from November, 2013

Hummingbird – Google’s New Search Algorithm

Yep, Google has done it again.  On the 15th anniversary date of the company, the world’s most used search engine announced a new ranking algorithm called “Hummingbird.”  It is designed to give users faster query results and it is focused on useractuallywants versus individual search terms. 

According to Google, this is the most dramatic algorithm change since 2001 and is a complete replacement of the old algorithm.

So what does that mean for your business?  It means that if you are not creating original, deep, subject-relevant content often for your website and your social media channels, you may be falling behind.  The Hummingbird algorithm no longer uses the brute force approach of looking at each individual keyword in a Google search. Instead it looks at the query as a whole to process the meaning behind it.

Hummingbird considers over 200 signals when determining a rank for a website. Traditional SEO practices are not necessarily dead … they are just not as relevant with this alg…