Understanding Google Searches
Google and Your Business In the last week, I was talking with two different business owners who made the statement to me that when they “Googled” their business name, they were happy to see their website was at the top of the search results. My question to them was “so what if they are not searching for your business name, but for your service or product instead?” You should be dominating Google for your business name! Unless your website has no content referring to your business name or website address, you SHOULD be the first result in Google when someone is searching for your business name. In fact, you should DOMINATE the first page of results. Results should include individual pages of your website, press releases, social media pages, your business profile on LinkedIn, listings on paid advertising services, and reviews from your clients. If this is not happening, you need to quickly determine why not! Have your site optimized for the primary search term