Building an Effective Web Presence : Step #3 – Create a Clear Call to Action
Building an Effective Web Presence : Step #3 – Create a Clear Call to Action Over the past two months we identified steps one and two in the process of building an effective web presence: Step 1 - Define your ideal client. Step 2 - Identify very specific goals for your web presence. The third step is often the most overlooked – create a clear call to action ! We touched on this idea briefly in the last article, but let’s take a closer look here. What is the one thing you want your ideal client to do when they get to your website? Have you actually thought about this? When I ask this question of new clients, most tell me they want people to browse through the website and learn about their business. The problem with this is that it’s a very passive approach and not likely to lead to a lot of conversions. Your business website should purposefully drive site visitors to a very specific call to action. Developing your website with this idea in mind can dramatically incre