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Building an Effective Web Presence : Step #9 – Make Your Website and Content Easy to Share

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In previous articles we identified steps one through eight in the process of building an effective web presence: 

1) Define your ideal client
2) Identify specific goals
3) Create a call to action
4) Give customers what they expect
5) Be a better communicator
6) Get found
7) Improve Your Link Popularity
8) Setup and optimize your free Google Places listing

The ninth step is: 
Make your website and content easy to share.


In a 2010 social media study, 89 percent of Internet users said they actively share content.  If you are on Facebook or Twitter, this should come as no surprise. Social sharing tools spread your content and brand across the web. What’s even more powerful is the return from social sharing by bringing even more visitors back to your website.

Some of my favorite social sharing tools include the following:

AddThis.com

AddThis.com is the world's largest content sharing platform. It gives visitors to your site a simple and easy way to share your content across the social web, and it…