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Building an Effective Web Presence : Step #3 – Create a Clear Call to Action

Building an Effective Web Presence : Step #3 – Create a Clear Call to Action


Over the past two months we identified steps one and two in the process of building an effective web presence:

Step 1 - Define your ideal client.

Step 2 - Identify very specific goals for your web presence.

The third step is often the most overlooked – create a clear call to action!

We touched on this idea briefly in the last article, but let’s take a closer look here.

What is the one thing you want your ideal client to do when they get to your website?

Have you actually thought about this? When I ask this question of new clients, most tell me they want people to browse through the website and learn about their business. The problem with this is that it’s a very passive approach and not likely to lead to a lot of conversions.

Your business website should purposefully drive site visitors to a very specific call to action.

Developing your website with this idea in mind can dramatically increase your conversions. Th…