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Showing posts from June, 2006

Successful Small Businesses Serve a Niche

While it may sound cliche' to "find your niche", the fact is having a niche market greatly increases your chances of success online as a small business.

As an aside:
One of the things that sets my web design business apart from others is practical experience. Yes, we have practical experience designing the sites themselves, but the TRUE difference is that we create the potential experiences of our clients and learn from them. We actually build our own stores and various small business websites, promote them, optimize them, and learn from the experiences so we can better serve and advise our web design clients.

So back to the "niche":
To illustrate my "niche" theory, MSW Interactive Designs launched two online retail storefronts about 4 years ago and promoted the heck out of them through online advertising, PPC, print advertising, affiliate programs, and the like.

The Success Story:
The first storefront serves a niche market - brides. WhereBridesGo.com sells…