Showing posts from June, 2019

Factors That Impact Website Rank (Revisited!)

Website ranking is a big deal for a business. You may spend money on a great website design, but if people can’t find it in Google, you are losing ground to your competitors. The rank your website appears on a search can have a big impact on the number of visitors to your site and ultimately your conversions/sales. Understanding what Google looks at when crawling your website can make a big difference. There are a large number of factors (over 200) that are weighted when ranking a website and we're going to feature a few of the top Google ranking factors.
Website Security is Now Very ImportantIn the past year, Google has forced the browser to display a "not secure" warning on a website if it does not have a Secure Socket Layer (SSL) certificate. This additional layer of security helps show the website as a valid and secure website in the eyes of Google and website visitors. The certificate changes your website address from the old “http://” to “https://”.  With the instal…

7 Surprising Perks of Using Instagram for Business

Instagram is growing in popularity as more individuals and businesses use the social media platform each day. Traditionally, Instagram was more for individuals to share photos with their followers but in recent years Instagram has become more friendly for business use, as well. With the recent growth of users and popularity, now’s a great time for businesses to utilize the power of Instagram in their social media marketing mix.

1. Extend Your Reach By exposing your message to a new platform, you are more likely to reach more potential customers. Instagram is an effective way to do so since it is one of the most popular social media platforms. With over 1 billion active users, you have a huge potential to reach the masses with Instagram

2. Stay Relevant Showcase your business through visual updates to keep your products in front of your followers. This can help you and your brand stay relevant in the market. It’s important to share new products and services with your customers and Inst…

Don’t Forget About Your Online Presence When Selling Your Business

When you decide to sell your business, it’s easy to forget about the online presence you have built. The online presence you’ve worked so hard to build and maintain is a huge asset for your venture. This type of asset can help increase the value of your business and make it more attractive for prospective buyers. Don’t overlook the added value your online presence can offer.
Website Your website is the center of your online universe and likely a great asset for your business. If you choose to include your website with the sale of the business, you will want to iron out the details of the transaction ahead of time. If the individual purchasing the business is keeping the website hosted in the same place, the billing information will need to be updated. If the buyer chooses to change hosting companies, you will want to get your website host involved in the transaction.

Email Your email accounts associated with your business is also important. If customers or clients reach out via email,…