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Showing posts from 2019

Reasons to NOT ‘Set It And Forget It’ with Your Website

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You take financial and time resources to have a website designed for your business. Once your site goes live, you may not think about it again for a while. Your website is a direct reflection upon your business and there’s some behind the scenes things to think about, as well. Our experienced website design company in mid-Missouri is here to help showcase why leaving your website stagnant for a period of time isn’t always the best idea for your overall web presence!
Google Likes Fresh Content Google crawls websites looking for new and updated content. A website that has updates can help show that it is a more relevant search since it is fresh information, therefore it may tend to rank higher than a comparable website with no updates. Help your website appear to be a better search result when you make regular content updates.

Ensure Information Accurate No matter what line of business you’re in, things change over time. It may be a new product or service, it may be a change in staff, i…

3 Online Marketing MYTHS You Should Stop Believing

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There are a ton of tips about online marketing floating around out there but along with those tips come some common misconceptions. As a website design and internet marketing company, we hear a lot of comments that aren't entirely true that many business owners believe about marketing on the web. We're here to help set the record straight by featuring a few common myths about online marketing.

Myth #1: A social media page is more important than a website. A social media account can be shut down, a platform could cease its existence at any time, or rapidly lose users and become obsolete. Does that mean you don’t need to spend your time or money on social media? Not at all! Social media is a highly effective marketing strategy and is proven to be instrumental over and over again for many businesses. We just know social media is not necessarily more important than a website. Your website is the center of your online marketing universe and it’s vital to have a place to drive your …

Absolute MUSTS For Your Website Before 2020 Hits - I'm Serious!

Last year, as we approached 2019, I sent our clients and subscribers a short checklist of action items to improve their website. 
Some of you ignored me. 😉

Okay, so maybe you just procrastinated.

Here's my list for 2020 ... and I'm dead serious this time. 😊 I put these in priority order to make it easy to address them in order of importance.

1. Make sure your website is responsive.
It's been a "thing" for a few years now. If you don't have a responsive website (one that scales to mobile devices), your credibility is instantly reduced in the eyes of your website visitors. Google is now "mobile first." If Google is mobile first, your website must be too. If it's not, you won't be able to compete much longer (even if you are now) for good rankings. 

Action item:
Shoot me an email or fill out the short form on our website -- we'll get a quote over to you for the conversion or redesign, get it in our queue, and get you up to speed before the new y…

Ignore Google's Changes at Your Own Peril

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In every story there is a hero and a villain. In the story of your business, the customer is (or should be) the hero. Anonymity is the villain.
MSW Interactive Designs is celebrating our 20th business anniversary this year. We've helped businesses get found online since 1999 ... PRE-Google, (as we know it today). I tell you this so you know the longstanding love/hate relationship we have with the search giant and why you should protect your business from dependence on it.
I am an SEO expert. I execute for clients and I study it every. single. day. I have for more than 20 years. I'm here to tell you, if you are solely dependent on ranking on page one, you are putting your business at risk.
Today, LESS THAN HALF of Google searches now result in a click.
Worse, 94% of ALL SEARCHES now happen on a Google product (think Google, Google images, Google Maps, and YouTube). If you include mobile, it's more like 97%.
When Google first hit the search scene and rose to popularity, they made…

What It’s Like to be an Intern at MSW Interactive Designs

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My name is Taylor Dye and I’m an intern at MSW Interactive Designs. I am a rising Junior at Texas Christian University studying Strategic Communications with an emphasis in integrated Public Relations and Advertising. While receiving a classroom education is a wonderful opportunity, I see that as only half of what I need to do to prepare myself for the real world. What’s the other half you ask? Receiving hands-on experiences in the career field that I’m interested in. This will not only look great on my resume, but also allow me to gain important skills that are necessary to becoming successful. I was looking for a place to gain experience during my summer at the Lake of the Ozarks when I applied to work at MSW Interactive Designs.

Getting Started  When planning out my summer, I knew that I was going to live at the Lake of the Ozarks because I have family here, but I was a little worried about where I was going to work. I wanted to work somewhere related to my major and interests, but…

5 Tips for Avoiding Copyright Infringement on Social Media

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We’ve all been there. You find a really great photo online and you want to share it with your followers. You think the original owner won’t find my post, and taking someone else’s content isn’t that serious. While we understand that it can be hard to consistently create great unique content, DON’T take content without permission! Taking someone else’s work can lead to copyright infringement which is a form of theft and can have very serious consequences.  According to the United States Department of Justice (https://www.justice.gov/jm/criminal-resource-manual-1852-copyright-infringement-penalties-17-usc-506a-and-18-usc-2319), using someone else's work without permission can result in up to five years in prison and a fine of $250,000. (That fine is no pocket change!) Here’s a couple of tips to help avoid copyright infringement.


Ask Permission First Let’s say you own a restaurant and you find a great photo of a recent customer enjoying a meal at your restaurant. You may be thinking, …

7 Solid Reasons Why Your Business Should Be On Social Media

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The World just celebrated Social Media Day this past week, and it got us thinking. The social media world is just over a decade old, and many businesses are still not using this valuable marketing tool. With all the noise out there on social media today, you may be wondering, what’s the point? How can I stand out from the clutter in timelines and feeds to get noticed? Is it worth it to be active on social media? If you are not on social media, check out these seven really good reasons why you and your business SHOULD be active on multiple social media platforms.

1. Stay Top of Mind You can’t be Top of Mind if your potential customer can’t see your message. Having your business be top of mind may not lead to a sale today, but you are laying the groundwork for your potential customer to remember you when they DO need your service or product.  Having a social message that offers relevant, valuable, and interesting information will solidify you firmly as the best choice in your customers’…

Factors That Impact Website Rank (Revisited!)

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Website ranking is a big deal for a business. You may spend money on a great website design, but if people can’t find it in Google, you are losing ground to your competitors. The rank your website appears on a search can have a big impact on the number of visitors to your site and ultimately your conversions/sales. Understanding what Google looks at when crawling your website can make a big difference. There are a large number of factors (over 200) that are weighted when ranking a website and we're going to feature a few of the top Google ranking factors.
Website Security is Now Very ImportantIn the past year, Google has forced the browser to display a "not secure" warning on a website if it does not have a Secure Socket Layer (SSL) certificate. This additional layer of security helps show the website as a valid and secure website in the eyes of Google and website visitors. The certificate changes your website address from the old “http://” to “https://”.  With the instal…

7 Surprising Perks of Using Instagram for Business

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Instagram is growing in popularity as more individuals and businesses use the social media platform each day. Traditionally, Instagram was more for individuals to share photos with their followers but in recent years Instagram has become more friendly for business use, as well. With the recent growth of users and popularity, now’s a great time for businesses to utilize the power of Instagram in their social media marketing mix.

1. Extend Your Reach By exposing your message to a new platform, you are more likely to reach more potential customers. Instagram is an effective way to do so since it is one of the most popular social media platforms. With over 1 billion active users, you have a huge potential to reach the masses with Instagram

2. Stay Relevant Showcase your business through visual updates to keep your products in front of your followers. This can help you and your brand stay relevant in the market. It’s important to share new products and services with your customers and Inst…