Showing posts from 2018

Your 2019 Website Hot List

Your 2019 Website Hot List(Don't worry, it's not too long!)

As you work on setting goals and resolutions for your business in 2019, we thought we'd give you a few very important things to consider for the hot list when it comes to your website. This past year brought some interesting changes to the website landscape and it is critical that you are not only aware of them, but that you take action to ensure your website is up to par with them.
1. SSL Is The New Web Standard In the past, the only websites that were required to have an SSL  (secure socket layer) certificate installed were eCommerce sites, those collecting online payments. SSL is a payment gateway standard and requirement.

In the summer of 2018, Google's Chrome browser started displaying a  NOT SECURE message for EVERY website lacking a SSL certificate. This is a misleading message if your website isn't collecting sensitive information, but it must be paid attention to by website owners because it can …
Thank you.
We truly appreciate your business!This blog has a few thank you notes, plus some business resources you'll want to add to your tool box for the coming year.

In January of 2019, MSW Interactive Designs LLC will celebrate our 20 year anniversary. Twenty years in the internet business feels like an eternity!

According to the Small Business Administration, more than 70% of small businesses don't make it past year 10. Wow ... we take immense pride in making it this far and look forward to many years to come.  In the season of Thanksgiving, we want to express how truly humbled and grateful we are for the people who helped us make it to twenty
First and foremost, thank you Clients.Thank you for entrusting the MSW team with such a critical part of your business. We take your success personally, and we are committed to doing the best job possible each and every day.

You are our "Why" ... helping small businesses grow and succeed is why we get up in the morning and co…

The Business Who Wins Is The One That's Top of Mind

CONSUMERS ARE BUYING But are they finding YOU and CHOOSING you over your competitors?
Let's face it, in today's world, consumers are in control. Sales people are not. They have searched on Google, gone to Facebook and Instagram, checked multiple review sites, and asked for validation on their choice from their friends. This is BEFORE they ever call a company.

If you've worked consistently on your search and social reach, they probably found you in the mix. The question is, are they choosing you in the slew of other worthy choices?

Make no mistake, your social media presence sends a message. The question is, what KIND of message?
Don't have a social media presence? 
That's a very loud and clear message.
The consumer thinks: What?? How can you not be on social media? That's where everyone is - that's where I am. Probably not a good company - they're probably afraid of what people will say about them.

Have a Facebook page, but don't do much with it? 
Yep, th…

Google Mobile-first Indexing Explained

The world according to Google has changed once again, and it can impact your website rankings in a positive or negative way.Google is now using an algorithm that will crawl the mobile version of your website first to rank it for search terms.They want to provide mobile users (think smart phone or tablet) the best results possible.Mobile users are now the majority of internet users, and this is Google’s way of helping them find what they are looking for.

1.So what does that mean for my website? In the past, Google has used an algorithm (think math formula) to crawl the internet to find the desktop versions of your website and make a ranking decision based upon hundreds of different ranking factors. Now it's going mobile first.  If you do not have a mobile version of your website or your website is not built with a “responsive design”, then your rankings could be negatively affected.To check if you have a responsive website, view it on a mobile phone.If you have to “pinch and squeeze”…

What It’s Like to Work at MSW Interactive Designs

We're often asked, “What exactly DOES the MSW Team do on a daily basis?” If you are at the Lake of the Ozarks (where our local office is located), you probably see us out and about at different functions, participating in things like Leadership Camden County, showing up for weekly BNI meetings, attending business socials, and supporting charity events. We're super visible in the community, but it's rare to get a look into our daily work environment and culture.

So what is it really like to work with the MSW team? You don’t have to wonder any longer because we have decided to give you a sneak peek into the office life!

Hold onto your seats because you’re about to take a fun and (and possibly surprising) ride!
We Have a Casual & Creative Environment It’s almost always casual Friday at the MSW office ... unless we have a scheduled meeting with a client, of course. Then we'll pull out the black slacks and don our MSW logo’d shirts.

While our deadlines and workload can b…

Get To Know Us - Katelyn Bartels

It's time to get to know your internet marketing team a little bit better!Our MSW Interactive Designs team has grown again! We have a flourishing group of employees, and it seems like we're always adding to the fun. We're proud to introduce our new rockstar employee, Katelyn Bartels. She has jumped in, and already become an integral part of our team. Here are some fun facts about Katelyn to help you get to know her a bit!

Q: What brought you to the Lake of the Ozarks?A: I grew up in Osage Beach and call the Lake area my home. My family moved over to Linn Creek after I left for college. I’m currently attending Stephens College in Columbia, MO, but I’m glad to be back here for the summer.

Q: How did you get started in the internet marketing field?A: I’m currently pursuing a BS in Strategic Communication: Design. I really started to fall in love with the analytics of internet marketing when I held the position of Director of Social Media and Outreach for Stephens Life Magazine.…