Showing posts from 2017

The Landscape of Local Search for 2018

The Landscape of Local Search for 2018
Having been in this business for nearly 20 years, we’ve seen a lot of changes in how Google ranks websites. Gone are of the days of  keyword stuffing content, keyword meta tags, and the other tactics that at best keep you in the top ten pages of Google rankings, and at worst get you a Google penalty. Advances in technology have made search engine algorithms smarter and social media has made consumers more connected. While it can be frustrating as a business owner, as consumers we really actually love it. Our searches tend to yield results we’re looking for, and we can quickly get advice on how good a company is by looking at their reviews and asking our friends online.  ”Hey Alexa” – “Hey Google” Even if you haven’t done it yourself (voice search), trust me, your customers are doing it…and that’s what matters. Voice search is set to take over keyboard/desktop searches in volume over the next year. With voice search, your customers aren’t saying, “me…


It's time to get to know your internet marketing team a little bit better!
We are continuing our blog series, Get To Know Us, this week! In previous blogs, MSW Interactive Designs has had the pleasure to introduce you to owners Mike and Sandy Waggett, Keith Lucas, Erin Burdette, Deanna Rogers Powell, Karen Horsman, Rebbecah Sansom, Laurel Leurquin, and Krysti Rice. This week, we are introducing another one of our rock stars, Client Services Specialist, Heather Brown.

Q:  What brought you to the Lake of the Ozarks?

A. I grew up in the Lake Area so my whole family lives around here.  Plus, I met my husband here as well, so his family is local too.  When, my husband and I got married we moved where our jobs took us. Ultimately, we knew we wanted to raise our families in this amazing community around our families, so we moved back before our kids started kindergarten.  This is a wonderful community with great schools and great people.  I couldn’t imagine raising our family anywhere else.

Copyright Infringement Will Be Costly

Play it Safe So You're Not SorryCopyright laws were set with the goal of protecting the "original works of authorship." So, what exactly does this mean? Let's skip the legal mumbo jumbo and just say this: if you didn't write it yourself, take the photo or video yourself, or purchase a license from the creator to use it in your business marketing, you are at risk of a copyright infringement claim. This includes text/copy used on your website and social media, images, video, music tracks, and any other media you might use in your business marketing. 

The Top Copyright Mistakes Business Owners Make These are the things we see businesses doing everyday that make us cringe.

1. Searching in Google and "grabbing" an image they like.
2. Creating Facebook marketing videos and using celebrity TV clips.
3. Creating a  marketing piece that mimics a logo or tagline from a major brand.
4. Posting quote graphics or memes they didn't create on their biz page.
5. Putting a…

Thanksgiving Gifts for You and Your Business

An MSW Thanksgiving Thank You
2017 has been a year of reflection and redefining direction. As the owner of MSW Interactive, and frankly just as a human being seeking to be better, I've been doing more reading, listening to mentoring sessions, and have also had the fortune to become part of an incredible peer advisory group that challenges my thinking and ideas to help me better serve my clients and lead my team.

One of the AHA moments this year (after almost 20 years in business) was being asked to articulate my "Why". If you've never done it, I encourage you to try it. It's much harder than you might think. We all know WHAT we do and HOW we do it, but very few can articulate WHY they do it. I'll share our why at the end of this blog, but it ultimately came down to my simple and  deep desire to impact small businesses in a meaningful way.
Thanksgiving is my favorite holiday because it's a very sincere holiday. It's a time to offer genuine thanks for all …

Looking to Sell Online?

Think You Might Be Ready to Sell Online?

Many business owners don't realize that 67% of Millennials and 56% of Gen Xers prefer to shop online. This means that if you have products or services for sale, offering the ability for your customers to make that purchase online may be an important addition for your business.

If adding an eCommerce component to your online presence is a goal for 2018, let's talk! MSW Interactive Designs is a proud Shopify partner. We selected this platform for our client stores because of it's robust capabilities, low entry costs, and it's ability to integrate with social media channels like Facebook and Pinterest.

Most successful businesses offer the ability to purchase both online AND offline. This is called omni-channel selling.

A study by Square and Mercury Analytics revealed the following about businesses that have a presence across multiple channels:

56% have a physical store21% have a pop-up store, or pop-up at events34% sell through their ow…

Humanize Your Business with Emojis!

Scroll through the first 10 posts in your social media feed.
How many emojis do you see?

Scan your recent text messages.

How many emojis do you see?

This little exercise really reveals how prevalent emoji use has become!

Emojis have quickly entered their way into the world of business marketing. They've become a norm, not only in personal communication, but also business communication. In fact, emoji use in marketing messages has become extremely prevalent for many major brands, including Disney, Pepsi, Dominos, Taco Bell, and Coke.

The power in emojis is their ability to humanize your message and better connect with your prospects. Emojis enable you to communicate feeling and emotion (visually) in an otherwise sterile written message. This can be extremely powerful when used properly. This is because people tend to ACT when they are made to actually feel a certain way. In other words, they act on emotion rather than words.

Here, we offer some tips to help you use emoj…