Put the Web to Work

We are in an age where letters and phone calls are becoming less popular and email has picked up where they left off. According to EmailIsNotDead.com , 72% of US online adults send or receive personal emails via smartphone at least weekly, and 122,500,453,020 emails are sent every hour . With stats like that, it's important to realize that there are successful techniques to utilize email, and other approaches that aren't as practical in getting what you need. If you want to improve your email communication with the people in your office, as well as potential customers, clients, and business partners, here are a few tips to keep in mind before you hit send. 1. Know the Difference Between "To" and "CC" In many cases, the more people you include in the email, the less likely you are to get a response. When you need to send an email, the person listed in the "to" section should be the primary recipient of the email, and the one who really ne

Many businesses recognize the power of using Google Analytics to examine how their website is doing, but much of the information available may seem like "Greek" to business owners. In today's blog, MSW Interactive Designs will explain some of the top terms and information available to help you navigate Google Analytics a little better. "Page Views" and "Sessions" "Page Views" are the total amount of visitors you have had to the website over a specified period of time. A better number to look at can be "Unique Page Views." This is the number of first time visitors to the website. A "Session" is the amount of time that a visitor actively engages with your website. If there is no activity from the visitor after 30 minutes, the session resets. This can tell you whether you have an engaging website, or if you need more content, or better content. "Bounce Rate" According to Google's definition, "B

"Social Media presents an opportunity for business people to connect and know each other prior to a phone call or email taking place." - Jeffrey Gitomer  Social media is by far the least expensive way to get and stay at "Top of Mind" with customers and clients. Studies show that sales conversion rates from social media are higher than with traditional marketing. Social media dramatically extends your reach and exposure to a wide range of demographics. One of the most important reasons to use social media for business though, is that Google tells you to do it! Your website search engine rankings can improve dramatically when you leverage a strategic social media marketing campaign. Business Social Media Goals Highlight in depth your unique selling propositions Improve the search engine ranking key terms/searches for the company's website  Generate interest in your services via deep, relevant, interesting content posted often across several social med