12 Common Facebook Mistakes to Avoid
Facebook offers a great way to promote your business, if you're doing it right. Are you doing things on social media that could jeopardize your business' credibility and professionalism? Like with any marketing, social media marketing needs strategy to be effective. Here are some common Facebook mistakes that businesses need to avoid: 1. Making Too Many "Salesy" Posts. People turn to Facebook as a place to be part of a community and a place to find relevant, helpful content, not a place to be sold to. If you have too many sale posts, people will burn out quickly and could even unfollow your page. While an occasional sales post (maybe something about a promotion you're currently running) is fine, you want to post more than just sales pitches. You want to be a resource for your fans so that when it is time for them to buy, they're going to come to you. You won't even have to work to make the sale, as they already know you as someone they can trust