Put the Web to Work

Many businesses now understand the power of Facebook as a marketing avenue. However, many still question why they would need to be on Twitter or any of the other social media channels for that matter. "I'm on Facebook; isn't that good enough?" We hear that all too often. The answer is no, it's not good enough. While being of Facebook is better than not doing social media at all, the combination of multiple social media channels is important. More and more people are starting to use Twitter, even more so than Facebook in some cases. While the majority of users represent a younger demographic, it's still important for your business to have a presence on Twitter. Here are a few reasons why: 1. Engage Your Customers.  While posting information about your business products and services is the obvious use for Twitter, the social media platform allows you to easily engage your followers. It gives you a channel for listening to and finding out about your custom

Email newsletters, also known as e-newsletters , are a great way for your business to keep in touch with your customers and new prospects, thus encouraging a steady stream of leads. With the increase in popularity of social media as a way to market your brand online, many businesses forget about the power of email marketing. However, according to Marketing Sherpa, 72% of consumers say that email is their favored conduit of communication with companies they do business with and 61% say they like to receive promotional emails weekly. If you're still trying to decide if email marketing is right for your business, consider these 7 reasons why you should have an e-newsletter: 1. Build Strong Customer Relationships.  In this day and age, building strong relationships with your customers is crucial. Competition is increasing and companies that embrace relationship building are far more likely to generate customer loyalty and gain repeat business. According to ExactTarget.com , 70%