Put the Web to Work

Get Social to Get Found One of the biggest changes we have seen over the past year is the way that Google is looking at your Social Media presence as it ranks your website.   The harsh reality is that your website could be perfectly optimized for the key terms you want to rank well for, but if you are not doing social media, your competitors may be kicking your butt in the rankings. Steps You Should Take Today A great resource for you to read can be found on www.socialmetricspro.com .   Search for “25 Social Signals Google is Tracking – Factors to Optimize for Higher Search Visibility”.   This article guides you on how to leverage social media channels so Google takes notice!   Some highlights from the article: Get on Google+ : T his platform is weighed by Google whether you have many people in your circles or not.   Google+ is weighing heavily the social signals from its own social network. Facebook Rules : The amount of fans, comments, shares, and likes may infl

Technology Watch – Responsive Website Design (RWD) One of the goals for our monthly article is to keep you informed of new ideas in website design and social media.   Responsive Website Design (RWD) became a coined phrase in the website world in late 2011 and in 2012 was listed #2 in top web design trends by .net magazine. The responsive website design approach is aimed at developing sites to provide an optimal viewing experience across a wide range of devices (from desktop computer monitors to mobile phones).  Responsive Website Design – Advantages There are several wonderful advantages to having a responsive design with your website.   One of the biggest advantages is that the site displays very nicely across all devices and all screen sizes. You also have one complete view for all traffic to your website, since it does not force re-directs to a different URL like a stand-alone mobile website does.   Responsive websites can also minimize maintenance demands for your webs

Go Mobile to Go Big! Did you know that the average iPhone user only spends 45% of their time using their device to make phone calls?   Did you also know that 1 in 5 internet users in the United States ONLY use their mobile device and not a computer?   Predictors of Mobile trends say that by 2015, mobile internet users will overtake desktop users. Get your mobile site going now! Mobile websites are a great way to portray your service or product on a smartphone, smart tablet, or other mobile device.   Mobile sites are slimmed down versions of your desktop website and allow viewers to quickly get the information they are looking for.   Examples of content for your mobile site might   include your services, relevant images, video, products, inventory, contact information, and directions to your brick and mortar storefront.   Consumers are quickly becoming comfortable with buying online via mobile websites and mobile market share is growing at a phenomenal rate. A personal