Building an Effective Web Presence - Step #11 - Start a Blog
Step #11 – Start a Blog Over the past ten months we identified steps one through ten in the process of building an effective web presence: 1) Define your ideal client; 2) Identify specific goals; 3) Create a call to action; 4) Give customers what they expect; 5) Be a better communicator; 6) Get found; 7) Improve Your Link Popularity; 8) Setup and optimize your free Google Places listing; 9) Make it easy to share; and 10) Be analytical. The eleventh step is: Start a blog and write … often. If you’ve ever attended a Jeffrey Gitomer seminar, you know he talks about the path to wealth (and dominating your competition) is writing. Gitomer says write daily and offer something of value to your customers. Good advice. It should be no surprise that one of the keys to dominating your competition online is writing, as well. A blog (short for “web-log”) is a great way to start. When I present workshops about growing your web presence , as soon as I say “blog”, I often get deep