Building an Effective Web Presence Step #6 – Get Found
Over the past five months we identified steps one through five in the process of building an effective web presence: 1) Define your ideal client; 2) Identify specific goals; 3) Create a call to action; 4) Give customers what they expect; and 5) Be a better communicator. The sixth step is: Make sure your website is properly optimized for the best possible organic search results. First let’s define “organic” search results. The definition of Organic Search Results is the search term results returned by a search engine (like Google) derived from what the search engine thinks is important (as opposed to returning paid listings or advertisements). In other words, “organic” results are the “free” results. With 96% of Google users not clicking past page one of search results, it is critical that your site be found on page one… either with the organic results, a Google places listing (more on this in a future article), or through pay-per-click advertising. Achieving top organic rankings